4 Search For Us on Social Media By: Jordan Kelch Public Relations At the Jefferson County Clerk’s Office, January not only signals a new year, but also a new term. Clerk Bobbie Holsclaw was inaugurated for the sixth time on Monday, January 7th, and as the Clerk’s Office looks towards the future, Holsclaw and her team continue to outline goals and survey plans for the next 4 years. One project the JCCO has considered tackling for some time is the building of a social media presence. With crit- ical divisions such as Elections, Motor Vehicles, and Legal Records, the Clerk’s Office has a great deal of information to share with the public, and it has always searched for new and diverse ways to relay that information. Not only is social media a terrific resource for information sharing, it also allows direct access to conversations with the community. “We are always looking for ways to improve our services,” said Clerk Bobbie Holsclaw. “And improvement often involves change. Social Media is some- thing I’ve wanted to pursue, and the beginning of a new term seemed like the perfect time to start.” Last year, a JCCO social media com- mittee was formed. Staff members from Information Technology and Public Relations joined with the Executive staff to brainstorm social media benefits, policies, and platforms. After months of research, consultations, and conver- sations, the committee recommend- ed that a Social Media Administrator position be created. This team member will report to the Communications and Public Relations Division and they will be in charge of building and oversee- ing the Jefferson County Clerk’s social media presence via platforms such as Facebook, Instagram, and Twitter. Certainly visibility is a major benefit garnered through social media. The Clerk’s Office hopes to reach citizens of all different ages and backgrounds, offering details on JCCO services as well as work culture. “Some very inter- esting things are being done on social media, and I think the field is wide open for government institutions to join in and be a part of it,” Holsclaw said. “The way we communi- cate continues to grow and change, and this office is dedicated to staying current.” Look for 2019 to be a big year of transformation for the JCCO’s online web presence. Soon, you will be able to like us on Facebook, follow us on Instagram, and search for us on Twitter. Employees will be featured, develop- ments will be covered, and information will be shared. Most of all, the JCCO will have a chance to showcase a more human side of the agency. “We have employees who have been with us for decades. Many of them consider one another family. We also have such a di- verse, eclectic group of staff members,” Clerk Holsclaw said. “I think Jefferson County residents will be interested in the stories we tell and the facts we share via social media.” With online presence and web traffic at an all-time high, people are utilizing their smartphones and computers now more than ever. Whether shopping, following news, browsing content, or chatting with friends, digital communi- cation continues to move to the fore- front, evolving as the way of the future. So remember, the next time you log on to Facebook or sign in to Instagram, search for the Jefferson County Clerk’s Office. Follow along for interesting fea- tures, up-to-date information about our services, and much more! “Social media is something I wanted to pursue.”